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        <p>搜索引擎能链接到内容不代表会收录<br>收录不代表有好的排名，必须要努力提升网站权重。</p>
<p>因为做<a href="https://learnblockchain.cn/" target="_blank" rel="noopener">深入浅出区块链 - 技术博客</a>的缘故，想有更好的搜索引擎收录，读了《SEO实战密码》，做一个笔记整理。</p>
<a id="more"></a>
<h2 id="搜索引擎怎么收录内容"><a href="#搜索引擎怎么收录内容" class="headerlink" title="搜索引擎怎么收录内容"></a>搜索引擎怎么收录内容</h2><p>搜索引擎能收录的内容是有限的，内容是否能收录主要看页面的内容<strong>是否足够好</strong>（权重和原创性）<br>并一定首发就是原创性， 关键是看谁先收录，权重低的页面即使首发也得不到收录，所以晚发在其他平台的内容反而可能被认为是原创。</p>
<p>判断原创还有一点： 哪一个内容被引用的次数多， 越多越被认为原创（后面外链建设再说明）。</p>
<p>所以注意内容重复，内容<strong>是否</strong>要发到高权重平台， 发的话一定要在开头表明：首发于何处，原文链接是什么。</p>
<p>提高收录主要是两点：</p>
<ol>
<li>内容建设</li>
<li>外链建设  </li>
</ol>
<p>这两点都需要时间的积累， 域名时间长也是一个很大的优势。</p>
<h2 id="内容建设"><a href="#内容建设" class="headerlink" title="内容建设"></a>内容建设</h2><p><strong>内容是基础</strong>，特别是原创内容，关于内容要了解：</p>
<ol>
<li>网站内容越多，权重也越大， 所以得综合考虑使用子域名和子目录来分配内容。</li>
<li>内容更新越频繁，蜘蛛（爬虫）来的也会快。</li>
</ol>
<p>生产内容时，注意文章标题、锚文本、图片Alt文字是否对SEO友好，同时要多关注长尾词。</p>
<p>有一些内容建设注意要点：</p>
<ol>
<li><strong>避免内部竞争</strong>， 复制的内容会分散权重，导致都得不到好的排名；</li>
<li><strong>注意权重浪费</strong>，降低非必要页面的权重， 如关于页面等，因为一个网站能被收录的内容是有上限的；</li>
<li><strong>网站结构上考虑权重分配</strong>，原则离首页的距离越远（点击越多），权重越小，注意翻页设计；</li>
<li><strong>内容是有时效性的</strong>， 刚发布的内容权重最高， 随着时间的推移， 权重会降低，更新内容可提高权重；</li>
<li>内容要尽量对本站关联主题内容有所引用，对已有内容做信任背书。   </li>
</ol>
<h2 id="外链建设"><a href="#外链建设" class="headerlink" title="外链建设"></a>外链建设</h2><p>搜索引擎如何知道一个<strong>内容的好坏</strong>： 要明白外部链接的重要性超过内容本身。</p>
<blockquote>
<p>就像发表论文被引用一样，引用越多说明论文质量越好。搜索引擎也很傻，他不懂专业知识分辨内容质量。</p>
</blockquote>
<p>一个内容的反向链接（外链）越多，搜索引擎给的权重会越大，更要认识到一点：外链的质量比数量重要。<br>大量无关主题无关的引用没有效果，可能还被认为作弊（主题相关性很重要）。<br>像论坛、博客留言也会认为是低质量外链。</p>
<p>关于外链需要知道的两个原则：</p>
<ol>
<li><p><strong>信任指数衰减</strong>: 链接每传递一层，权重就会下降一个百分比，同时权重高的页面传递出来的权重越大。</p>
<blockquote>
<p>比起朋友的朋友，我们会更信任朋友，就是信任衰减。 </p>
</blockquote>
</li>
<li><p><strong>信任与数量成反比</strong>: 如果一个页面只有1个外链，它传递的信任权重是10个外链的10倍。</p>
</li>
</ol>
<blockquote>
<p><a href="https://learnblockchain.cn/" target="_blank" rel="noopener">深入浅出区块链</a> 的置顶文章<a href="https://learnblockchain.cn/2018/01/11/guide/" target="_blank" rel="noopener">区块链技术学习指引</a> 如果从一篇外链建设贴来说就不好，因为链接太多了。</p>
</blockquote>
<p>这两个原则很关键，指导着我们建设外链：</p>
<ol>
<li>要尽量找权重高的站点建设外链</li>
<li>发外链贴的时候，也要重视质量，不可堆积链接。</li>
</ol>
<p>虽说外链是用来吸引蜘蛛的，但是如果发的外链，人不愿意看的话， 那蜘蛛也不会喜欢。</p>
<p>一些操作上的注意点：</p>
<ul>
<li>大部分网站都在链接上加了<strong>nofollow</strong>(告诉浏览器不要跟踪和不传递信任权重)</li>
<li>尝试不同的锚文字去发外链；</li>
<li>掌握推文篇幅和链接比例；</li>
<li>友情链接也外链，尽量找高权重</li>
<li>如果得不到收录，也需要主动向百度、google 提交链接（虽然也不一定收录）</li>
<li>避免原文直接复制发帖，应该加上对原文的引用，多加几个锚文本，必要时对内容进行精简。</li>
<li>多尝试不同的角度、新闻事件做引用推荐。</li>
</ul>

      
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